Sources: Newspaper readers going on line
According to Reuters, a new study has found online newspaper readership jumped 31% in the first half of 2006.
"The study, released by the Newspaper Association of America, underscores the Internet's importance to papers beset by falling circulation and advertising revenue in their print editions.
"The average number of unique visitors to online newspaper sites in the first half was more than 55.5 million a month, the study said. That compares with 42.2 million a year earlier.
"Those numbers come from Nielsen NetRatings, which tracks Web audience usage data.
"'Newspaper Web sites have become a significant addition to the print product, and are driving large audience growth,' said John Kimball, the association's chief marketing officer.
The number of page views at newspaper websites also rose, by about 52% in the first half of the year, the association added.
Online newspaper readership should continue to climb as people abandon print newspapers for text, audio and video alternatives on the internet. Here's a list the ten top online newspapers:
The association has a list of the top 100 newspaper websites in a PDF file on the site.
"The study, released by the Newspaper Association of America, underscores the Internet's importance to papers beset by falling circulation and advertising revenue in their print editions.
"The average number of unique visitors to online newspaper sites in the first half was more than 55.5 million a month, the study said. That compares with 42.2 million a year earlier.
"Those numbers come from Nielsen NetRatings, which tracks Web audience usage data.
"'Newspaper Web sites have become a significant addition to the print product, and are driving large audience growth,' said John Kimball, the association's chief marketing officer.
The number of page views at newspaper websites also rose, by about 52% in the first half of the year, the association added.
Online newspaper readership should continue to climb as people abandon print newspapers for text, audio and video alternatives on the internet. Here's a list the ten top online newspapers:
- New York Times
- Washington Post
- USA Today
- Wall Street Journal
- Los Angeles Times
- Boston Globe
- San Francisco Chronicle
- Seattle Times/Post-Intelligencer
- Chicago Tribune
- Houston Chronicle
The association has a list of the top 100 newspaper websites in a PDF file on the site.
posted by John Gabree at 11:40 AM
1 Comments:
The other story here is the San Francisco Chronicle ranking--not a great paper by any definition, but a highly ranked website.
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