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2007-05-04

News Corp. Plans Strategy to Woo Family, Journalists

mediabistro.com was kind enough to put together this collection of links on Rupert Murdoch's attempt to take over the Wall Street Journal. (WSJ): News Corp., launching a two-pronged offensive, is planning to take its case for buying Dow Jones & Co. to the media company's controlling shareholders, the Bancroft family, and directly to the newsroom of the Wall Street Journal. NYT: Murdoch insists he won't meddle in [Dow Jones'] journalism or slash-and-burn the staff. "We're not coming in with a bunch of cost-cutters," he said, but added: "I'm not saying it's going to be a holiday camp for everybody." BusinessWeek: "Rupert wakes up in the morning and thinks about how he can change the media world and where there are white spaces," says media consultant Peter Kreisky. "He had a plan that made [the Dow Jones] assets worth more than they would in just about anyone else's hands." LAT: Dow Jones staff urged to show support for family. Guardian: Financial Times owner Pearson could have cause for concern if Murdoch's bid for the Journal succeeds. Economist: Is Murdoch's bid for Dow Jones just about vanity?

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