Beat the Press: Smirking Ahmadinejad Suckers U.S. Media

Politicians, pundits, journalists, diplomats, talk-show bookers, historians and social scientists all paid rapt attention to Iranian President Mahmoud Ahmadinejad's visit to the U.S. this week. I suspect some shrewd crisis-management experts were watching the proceedings, too.

The despot gave an enlightening lesson in how to manage the U.S. media: Be vague. Obfuscate. Smile mindlessly -- a lot. Be friendly. Nod wisely instead of speaking foolishly. Say absolutely nothing threatening or menacing. Turn their image of you on its head. And, for God's sake, man, say nothing of substance.

Maybe, instead, the lesson was how to sucker the U.S. media. The man played us for suckers -- just like any PR-hungry celebrity who spins reporters and editors. The bottom line was that he knew more about how the American media works than they knew about him.

The rest of the story: MarketWatch
Related commentary: President Bush Could Never Handle Columbia University Crowd